AI Integrated Diploma in Website Design & Development

5 Months Training + 2 Months Internship
Practical & Project-Based Training
UI/UX • WordPress • E-Commerce • Front-End Development • Basic Programming

Maximum 6–8 Students per Batch | Live Works | Practical Training

The Diploma in Website Design & Development is designed to take students from the fundamentals of web design to the practical development of professional business websites, portfolios, landing pages and e-commerce stores.

Students will work with Adobe Photoshop, Adobe XD, HTML, CSS, Bootstrap, JavaScript, PHP, WordPress, WooCommerce and Shopify, followed by a 2-month practical internship.

Course Modules

Module 1

Graphic Design & UI/Ux For Web

Introduction To Web Design

Introduction To Website Design & Development
How Websites Work
Domain, Hosting and SSL
Business Websites
Portfolio Websites
Landing Pages
E-Commerce Websites
Blog Websites
Service Websites
Static Vs Dynamic Websites
Front-End Vs Back-End
Introduction To CMS
Understanding Website Structure
User Experience Fundamentals
Web Design Trends
Mobile-First Design Principles

Module 2

Adobe Photoshop For Web Design

Photoshop Interface and Workspace
Layers and Layer Management
Selection Tools
Pen Tool
Shapes and Vector Elements
Typography
Colour Theory
Gradients and Effects
Image Editing and Retouching
Smart Objects
Masks
Creating Website Banners
Creating Web Graphics
Designing Social Media/Web Assets
Image Optimization for Websites
Exporting Web-Ready Images
Designing Website Sections
Creating Website Mockups

Practical Project - Design A Complete Homepage In Adobe Photoshop

Module 3

Adobe Xd – UI/UX Design

Introduction To UI/UX
Adobe Xd Interface
Artboards
Grid Systems
Layout and Spacing
Typography for Websites
Colour Palettes
Components
Buttons and Forms
Cards and Navigation
Responsive Design Concepts
Desktop and Mobile Layouts
Wireframing
Website Prototype Creation
Interactive Prototypes
Page Transitions
UI Design Systems
Developer Handoff
Exporting Design Assets

Practical Project - Create A Complete Responsive Website Ui Prototype Using Adobe Xd

Module 4

Html & Css

Html – Web Structure

Introduction to Html
Html Document Structure
Html5
Head and Body Sections
Headings and Paragraphs
Text Formatting
Links
Images
Lists
Tables
Forms
Input Fields
Buttons
Select Boxes
Text Areas
Audio and Video
Iframes
Semantic Html
Header, Nav, Section, Article, Footer
Html Attributes
Meta Tags
Basic SEO-Friendly Html Structure
Accessibility Fundamentals
Website Folder Structure

Practical

Module 5

CSS – Website Styling

Introduction To CSS
Inline, Internal & External CSS
CSS Syntax
Selectors
Colours
Backgrounds
Fonts
Typography
Borders
Margins
Padding
Width & Height
Box Model
Display Properties
Positioning
Z-Index
Flexbox
CSS Grid
Shadows
Gradients
Transitions
Transformations
Hover Effects
Animations
Responsive Design
Media Queries
Mobile-First CSS
Responsive Navigation
Responsive Images
Browser Compatibility

Practical - Convert An Adobe Xd Design Into A Responsive Html/Css Website.

Module 6

Bootstrap & Javascript Basics

Bootstrap

Introduction to Bootstrap
Bootstrap Installation
Containers
Rows and Columns
Bootstrap Grid System
Breakpoints
Responsive Layouts
Typography
Buttons
Cards
Alerts
Badges
Navigation Bars
Dropdown Menus
Modals
Forms
Carousels
Accordions
Tabs
Pagination
Responsive Utilities
Bootstrap Icons
Customizing Bootstrap
Building Responsive Websites Faster

Practical - Develop A Fully Responsive Business Website Using Html, CSS And Bootstrap.

Module 7

Javascript Basics

JavaScript Fundamentals

Introduction To JavaScript
JavaScript Syntax
Variables
Data Types
Operators
Conditional Statements
If / Else
Switch
Loops
Functions
Arrays
Objects
Strings
Numbers
Date and Time
Basic Error Handling

Dom & Website Interaction

Introduction to Dom
Selecting Html Elements
Changing Html Content
Changing CSS Using JavaScript
Events
Click Events
Mouse Events
Keyboard Events
Form Events
Event Listeners
Show/Hide Elements
Interactive Menus
Form Validation
Basic Sliders
Dynamic Content

Practical Projects

Module 8

Wordpress Website Development

Month 4 — WordPress & Php Basics

Introduction To WordPress
WordPress.Com Vs WordPress.Org
Domain and Hosting
WordPress Dashboard
User Management
Pages
Categories
Tags
Media Library
Menus
Website Settings

Themes

Understanding WordPress Themes
Theme Installation
Theme Customization
Child Themes
Theme Selection
Responsive Themes
Theme Configuration
Header and Footer Customization
Homepage Customization

Plugins

Understanding Plugins
Plugin Installation
Plugin Configuration
Essential Plugin Categories
Security Plugins
Seo Plugins
Contact Form Plugins
Backup Plugins
Performance Plugins
Analytics Integration

Website Development

Business Website Development
Portfolio Website
Service Website
Blog Website
Landing Page
Contact Page
About Page
Service Pages
Navigation Structure
Forms
Google Maps Integration
Social Media Integration

Wordpress Seo

Seo-Friendly Website Structure
Permalinks
Meta Titles
Meta Descriptions
Image Optimization
XML Sitemap
Basic On-Page SEO
Google Search Console Integration
Google Analytics Integration

Website Security & Maintenance

WordPress Security Basics
Updates
Backups
User Permissions
Malware Prevention
Website Maintenance
Website Migration
Troubleshooting Common Issues

Practical Project - Develop A Complete Professional WordPress Business Website From Scratch.

Module 9

Php Basics For WordPress

Introduction To Php
Php Syntax
Variables
Data Types
Operators
Conditional Statements
Loops
Functions
Arrays
Forms And Php
Get and Post
Include and Require
Basic Php File Structure
Introduction To Mysql Concepts
Php In WordPress
WordPress Template Structure
Basic Theme Customization
Understanding WordPress Functions
Basic Php Troubleshooting

Practical - Customize A WordPress Theme Using Basic Php.

Module 10

Ai-Powered Website Design & Development

Objective: Learn How To Use Modern Ai Tools To Accelerate Website Research, Ui/Ux Design, Content Creation, Coding, Debugging, Optimization And Deployment While Maintaining Professional Development Standards.

Introduction To Php
Php Syntax
Variables
Data Types
Operators
Conditional Statements
Loops
Functions
Arrays
Forms And Php
Get and Post
Include and Require
Basic Php File Structure
Introduction To Mysql Concepts
Php In WordPress
WordPress Template Structure
Basic Theme Customization
Understanding WordPress Functions
Basic Php Troubleshooting

Introduction To Ai For Web Development

What Is Generative AI?
AI In Modern Website Development
AI-Assisted Vs Traditional Website Development
AI Workflow For Web Designers And Developers
Using AI For Ideation, Design, Coding And Testing
Understanding AI Limitations And Hallucinations
Copyright and Responsible Use Of AI-Generated Assets

AI-Powered UI/UX Design

AI-Assisted Website Ideation
Generating Website Concepts
Creating UI Design Ideas Using AI
Generating Layouts and Wireframes
Converting Ideas Into Website Sections
AI-Assisted Colour Palette Generation
AI Typography Recommendations
AI-Generated Design Systems
Creating Responsive Design Concepts
Improving Existing Website Designs With AI

Google Ai Tools For Web Design

Google Stitch / Ai Design Tools

Introduction To Google Stitch
AI-Powered UI Generation
Creating Website Interfaces From Text Prompts
Generating Ui Screens
Converting Design Ideas Into Digital Interfaces
Creating Multiple Design Variations
Improving Existing Ui Concepts
Responsive Interface Concepts
Exporting and Refining AI-Generated Designs
Combining AI-Generated Designs with Professional UI/UX Principles

AI Tools For Website Content

Ai-Assisted Website Copywriting
Homepage Content
About Us Content
Service Descriptions
Product Descriptions
Landing Page Copy
Call-To-Action Creation
Faq Generation
Blog Content Ideas
Seo-Friendly Content Generation
Content Rewriting and Optimization
Creating Content In Multiple Languages

AI For Html & CSS Development

Generating Html Structures With Ai
Generating Css Code
Creating Responsive Layouts
Converting Design Concepts Into Html/Css
Creating Navigation Menus
Creating Forms
Creating Cards and Sections
Creating Animations
Debugging Html/CSS Using AI
Optimizing Existing Code
Understanding and Editing AI-Generated Code

Ai For Javascript Development

Generating Basic Javascript Functions
Interactive Website Components
Form Validation
Sliders and Carousels
Navigation Interactions
Faq Accordions
Popups and Modals
Explaining Code Using AI
Improving Javascript Code
Testing Ai-Generated Scripts

AI For WordPress Development

Ai-Assisted WordPress Website Planning
Generating Website Structures
Ai-Assisted Theme Customization
Generating Css/Php Snippets
Troubleshooting WordPress Errors
Creating Custom Website Sections
Ai-Assisted Plugin Research
Creating Website Content
Seo Content Generation
Website Optimization
Ai-Assisted WordPress Maintenance

Ai For E-Commerce Websites

Woocommerce

Ai Product Descriptions
Product Category Content
Seo Titles And Descriptions
Product Image Enhancement
Customer Faq Generation
E-Commerce Landing Pages
Ai-Assisted Conversion Optimization

Shopify

Ai-Assisted Shopify Store Planning
Product Descriptions
Collection Descriptions
Store Content
Custom Section Ideas
Ai-Assisted Troubleshooting
E-Commerce Seo

Ai Coding Assistants

Introduction To Ai Coding Assistants
Prompting Ai For Code
Code Generation
Code Explanation
Code Optimization
Code Documentation
Converting Requirements Into Code
Reviewing Ai-Generated Code
Understanding Before Implementing Ai-Generated Code

Ai Image & Creative Tools For Websites

Ai Image Generation
Ai Image Editing
Background Removal
Image Enhancement
Product Image Generation
Website Banner Creation
Hero-Section Visuals
Icon and Illustration Generation
Creating Visual Assets For Landing Pages
Image Optimization For Website Performance

AI For Website SEO

AI Keyword Research Assistance
Search Intent Analysis
Seo Title Generation
Meta Description Generation
Content Optimization
Faq Generation
Internal Linking Suggestions
Image Alt Text Generation
Schema Markup Assistance
Seo Content Briefs
Competitor Website Analysis Using AI

AI For Website Testing & Optimization

Ai-Assisted Website Audits
Identifying Ui/Ux Problems
Finding Content Issues
Detecting Basic Coding Errors
Responsive Design Checking
Accessibility Improvement
Website Performance Optimization
Conversion Rate Optimization Ideas
Landing Page Improvement
User Journey Analysis

Ai Practical Project

AI-Powered Website Development Project

Students Will Use Ai Throughout The Complete Website Development Workflow:

Business Requirement → Ai Research → Sitemap → Wireframe → Ui Design → Content → Html/Css → Javascript → WordPress → E-Commerce → Seo → Testing → Deployment

Ai-Assisted Website Audits
Identifying Ui/Ux Problems
Finding Content Issues
Detecting Basic Coding Errors
Responsive Design Checking
Accessibility Improvement
Website Performance Optimization
Conversion Rate Optimization Ideas
Landing Page Improvement
User Journey Analysis

Final Ai Project

Students Will Create A Complete Website Using A Combination Of:

Google Stitch / Ai Ui Tools
Adobe Photoshop
Adobe Xd
Ai Content Tools
Ai Coding Assistants
Html
Bootstrap
Javascript
WordPress
Php Basics
Woocommerce Or Shopify
AI Seo Tools

Module 11

E-Commerce: Woocommerce & Shopify

Woocommerce

E-Commerce Fundamentals

Introduction To E-Commerce
E-Commerce Website Structure
Customer Journey
Product Pages
Shopping Cart
Checkout Process
Payment Gateway Concepts
Shipping
Order Management

Woocommerce Setup

Installing Woocommerce
Woocommerce Configuration
Store Settings
Product Categories
Simple Products
Variable Products
Downloadable Products
Product Attributes
Product Variations
Product Images
Inventory Management
Coupons
Tax Configuration
Shipping Methods
Payment Gateways
Order Management
Customer Accounts

Woocommerce Customization

Product Page Customization
Shop Page
Cart Page
Checkout Page
My Account Page
Product Filters
Product Search
Related Products
Upselling & Cross-Selling
Mobile Optimization

E-Commerce Seo

Practical Project - Build A Complete Woocommerce E-Commerce Store.

Module 12

Shopify Website Development

Shopify Fundamentals

Introduction To Shopify
Shopify Dashboard
Store Setup
Shopify Themes
Theme Customization
Navigation
Pages
Collections
Products
Product Variants
Inventory

Shopify Store Development

Homepage Design
Product Page
Collection Page
About Page
Contact Page
Navigation Menus
Footer
Announcement Bars
Sections And Blocks
Shopify Apps
Forms
Customer Accounts

Shopify E-Commerce

Payment Configuration
Shipping Settings
Tax Settings
Order Management
Discount Codes
Store Policies
Product Management
Basic Conversion Optimization

Shopify Seo

Seo-Friendly Product Pages
Meta Titles
Meta Descriptions
Image Optimization
Url Structure
Sitemap
Basic Analytics

Practical Project - Create And Configure A Complete Shopify Online Store.

Final Project

Each Student Will Complete A Portfolio Consisting Of Multiple Website Projects.

Project 1 — UI/UX

Professional Business Website Ui

Project 2 — Front-End

Responsive Html Website

Project 3 — WordPress

Complete Business Website

Project 4 — Woocommerce

Complete E-Commerce Website

Project 5 — Shopify

Complete Shopify Store

2-Month Internship

The Internship Is Designed To Provide Real-World Website Development Experience.

Month 1 — Live Project Development

Students Participate In Actual Website Projects Involving:

Client Requirement Analysis
Understanding Project Briefs
Website Planning
Sitemap Creation
Wireframing
Ui Design
Website Development
WordPress Development
E-Commerce Development
Responsive Design
Content Implementation
Image Optimization
Basic Seo Implementation
Testing
Client Feedback
Revisions
Website Deployment

Month 2 — Professional Project & Deployment

Internship Activities

Students Work on Complete Projects From Brief To Launch.

Client Communication
Project Estimation
Website Planning
Ui/Ux Implementation
Front-End Development
WordPress Development
Woocommerce Development
Shopify Development
Website Testing
Mobile Responsiveness Testing
Speed Optimization
Basic Seo
Domain & Hosting Setup
SSL Installation
Website Migration
Backup
Final Deployment
Client Handover
Website Maintenance

Professional Skills Developed

By The End Of The Program, Students Will Have Practical Exposure To:

Design

Front-End Development

CMS Development

E-Commerce Development

Professional Workflow

Domain & Hosting
SSL
Basic SEO
Website Speed Optimization
Client Requirements
Project Management
Testing & Troubleshooting

Course Completion Portfolio

Students Should Finish The Program With A Minimum Portfolio Of 5 Website Projects, Including:

Plus 2 Months Of Practical Internship Experience Working On Website Projects.

Suggested Course Positioning

Diploma In Website Design & Development
5 Months Training + 2 Months Internship

Success
Stories

At Bull and Bear Academy, success isn’t just about completing a course. It’s about gaining confidence, building a strong portfolio, gaining industry experience, and taking the next step toward a successful career.

Athul Sathyanath

Digital Marketing Executive

I enrolled in Bull and Bear Academy's digital marketing course and found it to be a solid introduction to the field. The course covers a wide range of topics including SEO, social media marketing, Google Ads, content creation, and analytics. It's structured in a beginner-friendly way, making it easy to follow even without prior experience.

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Safnas V M

Digital Marketing Executive

Joining Bull and Bear academy was a transformative experience for me. I came in with limited digital marketing knowledge and left feeling empowered to pursue my career goals. The instructors not only taught me the technical skills but also helped me develop a strategic mindset. I'm deeply thankful for the personal growth I experienced and the belief they instilled in me.

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Godwin Sunny

Digital Marketing Executive

Bull and bear academy is best digital marketing institute in Thrissur. I completed my 6 month course and internship there. They help me in every aspect like interview preparation and so on the faculties are friendly and help me to get placement now I am work in thanks to Bull and bear academy.

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Shreya Shree Mondal

Digital Marketing Executive

I would like to sincerely thank Bull and Bear Academy for helping me start my career in digital marketing. The training was very practical and easy to understand, even for beginners. The mentors were supportive and guided me at every step.

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Anjana Satheesh

Digital Marketing Executive

I completed my Professional Diploma in Digital Marketing from Bull & Bear Academy. The training was practical and industry-focused, and the placement support was excellent. I got placed as a Digital Marketing Executive at Beyorx. Highly recommended!

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Rojin K R

Digital Marketing Executive

Bull and Bear Academy provided me with excellent practical training and real-world industry exposure during my internship. The mentors were knowledgeable, approachable, and always willing to guide us. The curriculum was well-structured and focused on skill development. Thanks to their support, I was able to secure a job through the academy. Highly recommended for anyone serious about building a strong career.

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Hima T. K.

Digital Marketing Executive

I had a wonderful learning journey at Bull and Bear Academy. The trainers are extremely knowledgeable and their guidance is practical and easy to apply. They make sure every student understands the concepts clearly and are always available to help. I've seen a huge improvement in my confidence and skills. Definitely recommend this academy to anyone looking to grow!

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Sruthy T R

Digital Marketing Executive

Learning at Bull and Bear Digital Academy was very helpful and enjoyable. The digital marketing course was well-organized and easy to understand. Trainers were experienced, friendly, and always ready to clear doubts. Practical examples in the sessions made learning more interesting. I gained useful skills and confidence to use them in real projects. Highly recommend for anyone looking to start a career in digital marketing.

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AI Integrated Diploma in Website Design & Development