Bull and Bear Digital Academy | AI-Integrated Digital Marketing & Graphics Training in Thrissur

AI DIGITAL MARKETING ENGINEER

best-digital-marketing-bull-and-bear-academy-in-thrissur

AI Digital Marketing Engineering

7-Month Professional Career Program
5 Months Advanced Training + 2 Months Industry Internship
Maximum 6–8 Students per Batch | Live Works | Practical Training

Build real-world digital marketing skills with AI-powered tools, practical campaigns, live projects, and industry experience—designed to prepare you for a professional career in modern digital marketing.

Course Modules

Module 1

Digital Marketing & Strategy

Digital Marketing Ecosystem • Marketing Strategy • Market & Competitor Research • Audience & Buyer Persona • Customer Journey & Funnels • Brand Positioning • Offers & Value Proposition • Lead Generation

Neuro Science Marketing

Consumer Behaviour • Attention & Perception • Decision Psychology • Emotional Triggers • Trust Building • Behavioural Marketing • Copywriting Psychology • Conversion Psychology

AI for Marketing

Generative AI • AI Research • Prompt Engineering • AI Content & Copywriting • AI Personas • AI Ideation • AI Marketing Workflows • Responsible AI Usage

LIVE WORK: Develop a complete marketing strategy for a real business/brand.

Social Media Marketing — SMM

Facebook • Instagram • LinkedIn • YouTube • Social Media Strategy • Page Optimisation • Content Pillars • Content Calendar • Personal Branding • Organic Growth • Engagement • Analytics

AI Content Engineering

AI Ideation • AI Research • AI Copywriting • Content Repurposing • Prompt Frameworks • AI Content Planning & Optimisation • Repeatable Content Systems

LIVE WORK: Create and manage content for a live business/brand.

SEO — Search Engine Optimization

Keyword Research • Search Intent • Competitor Analysis • On-Page SEO • Technical SEO • Off-Page SEO • Local SEO • Google Business Profile • SEO Content • Internal Linking • Link Building • SEO Audits • Search Console • Performance Analysis

AEO — Answer Engine Optimization

Conversational Search • Question-Based Content • Featured Snippets • FAQs • Structured Content • Entity Optimization • AI Answer Platforms

GEO - Generative Engine Optimization

Generative Search • AI Search Visibility • Entity & Topical Authority • AI-Friendly Content • Citation Strategies • Brand Visibility in AI Search • GEO Optimization & Monitoring

LIVE SEO PROJECT: Keyword Research • SEO Audit • Local SEO • Content Optimization • AEO/GEO • Reporting

SEM — Search Engine Marketing

Google Ads • Search Campaigns • Keyword Strategy • Search Intent • Negative Keywords • Ad Copy • Landing Pages • Conversion Tracking • Remarketing • Campaign Optimization • Reporting

Meta & Google Ads

campaign structure, targeting, retargeting, budget planning, creative testing, optimization

Performance Marketing

Full-Funnel Marketing, Cpl/Cpa/CTR/CPC/Roas, Campaign Analysis

Conversion Engineering

Landing Pages • Lead Forms • CTAs • Offers • Trust Elements • Lead Nurturing • WhatsApp Conversion • Funnel Optimization

Live Ad Project

Plan → Launch → Monitor → Analyse → Optimize Real-World Campaigns.

Website Development

Domain & Hosting • WordPress • Website Planning • Website Structure • Business Websites • Landing Pages • UI/UX • Forms & Lead Capture • Mobile Optimization • Speed • Conversion Design • Basic Security • Website SEO

Graphic Design

Design Fundamentals • Visual Hierarchy • Typography • Colour Psychology • Branding • Social Media Creatives • Ad Creatives • Posters • Banners • Carousels • Thumbnails • AI-Assisted Design

Video Editing

Video Editing • Reels • Short Videos • Promotional & Ad Videos • YouTube Videos • Storytelling • Hooks • Captions • Transitions • Motion Graphics • Content Repurposing • AI Video Tools

AI Automation

No-Code Automation • Lead Management • WhatsApp & Email Workflows • CRM Automation • Content Automation • Reporting Automation • AI Marketing Workflows • Tool Integration • Business Process Automation

CAPSTONE: Build an integrated AI-powered digital marketing system.

Practical Industry Exposure

SMM • SEO • AEO • GEO • SEM • Meta Ads • Google Ads • Lead Generation • Website • Content • Graphic Design • Video Editing • AI Tools • Automation • Analytics & Reporting

Internship Workflow

Brief → Research → Strategy → Execution → Monitoring → Analysis → Optimization → Reporting

Practical Learning Model

Students work on live works, practical assignments, campaigns, websites, creatives, content, SEO projects, advertising campaigns, AI workflows and a final capstone project.

AI Digital Marketing Engineer Complete Skill Stack

Strategy • Funnels • Lead Generation • Brand Building

Neuro Science • Consumer Behaviour • Conversion Psychology

SEO • Aeo • Geo • Local SEO

SMM • Copywriting • Content • Reels

Performance Marketing • SEM • Meta Ads • Google Ads • Retargeting • CRO

Website • WordPress • Landing Pages • UI/UX

Graphic Design • Video Editing • AI Creatives

AI • Prompt Engineering • AI Marketing

AI Automation • CRM • Marketing Workflows

Analytics • Tracking • Reporting • Optimization

Course

Program Highlights

Our Certifications

At Bull & Bear Digital Academy, students receive certification upon successful completion of their chosen course. Our certificates recognize the practical skills, project experience, and industry-focused training gained throughout the program.

Success
Stories

At Bull and Bear Academy, success isn’t just about completing a course. It’s about gaining confidence, building a strong portfolio, gaining industry experience, and taking the next step toward a successful career.

JOIN NOW

Where Learning
Becomes a Career

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